Bulk online shopping: Europeans dress online

In 2015, more than half of online consumers in the European Union purchased casual or sportswear online. Clothing is the most popular category of online products in European countries such as the United Kingdom, Germany, France, Russia, Poland, Turkey and Finland. These are the results of a study of online sales of clothing research company yStats.com.

Moreover, the share of retail sales of this category of goods in the e-commerce sector continues to grow. In the UK, in the first half of 2016, more than 10% of clothing purchases were made online. Other countries in Western Europe are also not far behind. According to yStats forecasts, by 2025 more than a third of clothing purchases in Germany will be made online.

However, the online fashion industry in Europe and around the world is still trying to overcome significant shortcomings, such as frequent cases of returns. Many consumers return clothes and accessories purchased online because they do not meet their expectations. And all because of the inability to try on the goods before buying.

Shopping on the Internet can save time and find exclusive things: how not to make a mistake with their choice, having only a laptop at their disposal? If you are just getting acquainted with online shopping, we recommend reading tips for beginners!

Too much choice. How to be Sometimes it’s hard for newcomers to not drown in a sea of ​​profitable discounts and super offers that when ordering a certain amount, delivery costs “nothing at all”. To avoid shopping hysteria and costly returns at your own expense, proceed as in offline shopping - proceed according to a pre-compiled list. It is very convenient to save photos of things that you have on your computer in order to “try on” potential purchases on them. You can even create a kind of virtual wardrobe by taking off your clothes on the phone and putting the photos in folders. This will protect you from the spontaneous purchase of a tenth pair of jeans.

Jeans. One of the most difficult categories of clothes to buy on the Internet, because in addition to size, they have nuances of cut, fit height and should ideally sit on a figure, with all its bends. Percentage of hit, verified by experience, is one successful pair out of 10.

Shirts, dresses, trousers. It all depends on the style, but these categories of things also apply to complex purchases, especially if you are distinguished by a non-standard figure, for example, you wear different sizes of “top” and “bottom”. Or your arms or legs are too long.

Shorts, t-shirts, home clothes. Knitwear and elastane - it sits easily on the figure, as well as a free sweatshirt or t-shirt is guaranteed to fit.

Swimsuit. If you have a standard figure and a small chest, you can easily guess with a swimsuit. Of course, if you choose well-known brands and carefully read the size comparison table - in swimsuits almost every brand has its own system. The same goes for underwear and stockings.

Accessories The most convenient shopping category for online shopping. However, consider what alloy the earrings are made of (so as not to cause allergies), and what is their real size. Do not be too lazy to try on an accessory of a similar size or to estimate the length of a necklace with a dress with which you are going to wear it.

Bags. Ideal to buy on the Internet, as no fitting is required. Just make sure that the bag fits your size, because it may turn out that even your favorite shine will not fit into a chic party clutch. Also be careful with fakes, use only reputable online stores.

Footwear. It’s convenient to buy shoes via the Internet, mainly because of the breadth of choice, but provided that you know this block, and ideally you tried on the same pair in the store.

Be picky. Read the product description for the composition of the fabric, set, view photos from all sides. If you like everything, look for similar products on other sites to make sure that you are not overpaying.

Instagram intends to launch a separate app for shopping

Specialists on the social network Instagram are currently working on creating a new separate application designed for shopping. It may be called IG Shopping.

Using the new application, users will be able to view collections of goods from the trading platforms to which they are subscribed. If you like some product, you can buy it directly in the application. Two informed people spoke about such plans, but Instagram itself refused to comment on this information.

It is still unknown when to expect the presentation of the new IG Shopping application, since its development is still ongoing. In addition, the possibility of a complete rejection of the release of such an application cannot be ruled out.

Currently, Instagram has more than 25 million commercial accounts, and 2 million of them are advertisers. About 80% of social network users are subscribed to at least one commercial account. Creating a separate application will allow Instagram to satisfy the needs of its customers, and at the same time increase its own income. In the future, Facebook will be able to provide additional tools for sellers developing their business within the Instagram platform.